Design LabThe loop: sketch, build, test, repeat
The work
The loop: sketch, build, test, repeat
Here's the day-to-day truth of the job: nobody nails it the first time, and nobody is expected to. Walk this mug around the loop and watch what iteration actually does.
SketchCADPrototypeTestlap 1 of 3
Monday morning: twenty mugs on paper
You fill two pages with mugs — tall ones, squat ones, weird ones. The team circles one with a slim, elegant handle. Onto the screen it goes.
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The secret hiding in this slide: being wrong is a step, not a verdict. Designers get to be wrong on purpose, quickly and cheaply, so the final thing can be right.